You will learn YouTube video advertising in-depth. This course is very comprehensive and methodically planned out to provide you with a deep level of expertise across the vast topic that is YouTube Advertising in 2020.
What this course is NOT.
No spammy tactics are used. This is all 100% by-the-book best-practices following Google Ads policies.
What this course IS.
You will learn YouTube Ads in-depth. Most features are covered. You will see real live campaigns launched and see their results. You will gain optimization tips along the way. You'll get introduced to many of the tools I use. Every ad format is covered. The course is up-to-date.
We'll start out by making sure we have the right accounts. Then we'll setup our YouTube channel. Next, it's on to setting up tracking in many different ways to give you options. Then we learn about video and display campaign settings in-depth. After that, we demystify how YouTube targeting methods actually work. By this point, you will have a solid level of comprehension with the mechanics of video and display campaigns.
We then move onto exploring EVERY current video and display ad format. You might be wondering why display is included in this course. It's because you can target display ads of various different sizes on YouTube, so it helps to know a bit about display ads in-case you want to do that.
Then we get into the actual video production and creation. There's a wide spectrum for the type of equipment you need for producing videos. A lot of it has to do with your own personal preferences and what level of video quality you are trying to achieve. For some, this means just using a cell phone. For others, this means buying lights, a camera, investing in a quality mic, and everything else.
I try to give you a few tips for producing videos WITHOUT being in front of the camera. I also show you a few examples and ways to do it.
With our videos produced and our funnel strategy mapped out, we move onto the actual campaign creation and launch real campaigns. I did this over the course of 12 days or so. YouTube Ads takes time, effort and optimization to get right. If you have video production skills, you will be way ahead of the curve. If you don't, just remember that all skills can be learned. I did it!
In the end, we'll cover what what the video metrics mean, which metrics to focus on, and how to interpret them.